About

Sylvia Flegg

As an imaginative and self-motivated designer/marketing specialist with many years of experience in corporate, agency, educational and manufacturing industries, I am always seeking new technical skills and improved business solutions while using my knowledge and skill set in web design, marketing and graphic design to create a healthy balance between functionality and a strong visual impact.

professional skills

• Strong oral communication, organizational, presentational  and copywriting skills
Intermediate knowledge:
• Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver, Acrobat, Animate, After Effects and InDesign)
• MS Office (Excel, PowerPoint, Word)
• WordPress, HTML, CSS, Google Analytics, App development, Photography and Camera Raw editing

my history

Sept 2017 - Present

MARKETING & MEDIA COORDINATOR (Triangle Fluid Controls Ltd.) Belleville, ON
• Create, implement and evaluate annual marketing plans, campaigns and strategies in alignment with company goals
• Write press releases and copy for web, print and social media posts
• SEO and Website design using analytics tools to monitor and evaluate online and digital performance
• Design product literature, trade magazine advertisements, custom graphics, e-mail newsletters, packaging and other promotional materials

April 2016 - Sept 2017

GRAPHIC DESIGNER (Redstone Media Group) Peterborough, ON
• Creative development of branding materials: packaging, labels, POP and brochures
• Magazine layout designer for Canadian Dogs Magazine, AHVMA Journal and Equine Wellness Magazine

Sept 2012 - Aug 2017

PART-TIME ON-LINE FACILITATOR (Loyalist College) Belleville, ON
• Grade student assignments using the "Blackboard Learn" platform
• Regularly maintain and update the course content (links and features)
• Designed and developed course outline and lessons to meet Loyalist’s mandate for outcomes-based, teaching strategies and assessments

Aug 2010 - Apr 2016

SENIOR GRAPHIC DESIGNER - UNILOCK Toronto, ON
• Developed and edited various in-house marketing materials
• Designed annual brochure and developed new web content
• Photographed and set-designed product locations for print and digital end usage

Aug 2009 - Aug 2010

MARKETING MANAGER - DETROIT HEAVY TRUCK ENGINEERING Novi, MI, USA
• Developed and managed marketing plans, presentations and business strategies
• Created the marketing budget and scheduled the production of all the marketing materials
• Designed and maintained content for the company web site and corporate identity
• Organized and executed company representation in trade shows and press releases

Jun 2007 - Aug 2009

GRAPHIC DESIGNER - BRAVADA CONSUMER COMMUNICATIONS INC. Waterloo, ON
• Designed marketing material (POP, brochures, direct mail, web design and corporate identity)
• Worked with various clients, suggesting alternative design approaches, and using visual concepts to help reach their business goals
• Contributed to in-house technical innovation and overall business strategy

Apr 2000 - Jun 2007

GRAPHIC DESIGNER/MARKETING COORDINATOR - COMARK Mississauga, ON
• Created marketing material for seasonal concept development; print, CRM and digital
• Designed and implemented visual merchandising instructions for 90 stores across Canada on a bi-weekly basis
• Created a new corporate branding package (brochures, signage and packaging)
• Managed and trained junior developers

education

Graphic Design Production, Mohawk College (1999-2001) Honours Graduate
Business/Accounting, Mohawk College (1980-1983) Graduate

additional interests

I enjoy furthering my passion for art, literature and culture through travel; visiting museums, galleries and attending theatrical events. As a true foodie, I love to cook new and unusual dishes along with some of my "all time favourite" comfort foods. But the outdoors bring me the most pleasure, whether it’s enjoying the atmosphere of an outdoor cafe on a bustling city street corner or sitting on the dock at the lake – it’s all good.