About

Sylvia Flegg

Building strong business solutions is the basis of my success. Throughout many years of experience in corporate, agency, education, and manufacturing industries, I have proven this through a healthy balance of functionality and a strong visual impact.

As a results-driven marketer, my goal is to successfully increase brand awareness and foster customer loyalty through cutting-edge, data-driven, big-picture, out-of-the-box, customer-focused thinking.

professional skills

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, Animate, Premiere Pro and Dreamweaver)
• Outbound Marketing: Hootsuite (social media posting/scheduling), Mailchimp (newsletter design & distribution), blogging, white papers, press releases, publications and, news articles.
• MS Office (Excel, PowerPoint, Word)
• Wordpress, HTML, Google Analytics, App development, photography and video editing

my history

Sept 2017 - Present

MARKETING MANAGER (Triangle Fluid Controls Ltd.) Belleville, ON
• Create, implement and evaluate annual marketing plans, budget, and strategies in alignment with company goals
• Write press releases, creative briefs and copy for web, print, and social media posts
• Website design and development including analytic tools to monitor and evaluate online and digital performance
• Design product literature, trade publication ads, custom graphics, e-mail newsletters, packaging, presentations, and other marketing collateral to support the sales team

April 2016 - Sept 2017

GRAPHIC DESIGNER (Redstone Media Group) Peterborough, ON
• Developed branding materials: packaging, labels, POP and brochures
• Magazine layout designer for Canadian Dogs Magazine, AHVMA Journal, IVC and Equine Wellness Magazine

Sept 2012 - Aug 2017

PART-TIME ONLINE FACILITATOR (Loyalist College) Belleville, ON
• Graded student assignments using the "Blackboard Learn" platform
• Regularly maintained and updated the course content (links and features)
• Designed and developed the course outline and lessons to meet Loyalist’s mandate for outcome-based, teaching strategies and assessments

Aug 2010 - Apr 2016

SENIOR GRAPHIC DESIGNER - UNILOCK Toronto, ON
• Developed and edited various in-house marketing materials (POP, direct mail, and corporate identity ads)
• Designed annual brochure and developed new web content
• Photographed and set-designed product locations for print and digital end usage

Aug 2009 - Aug 2010

MARKETING MANAGER - DETROIT HEAVY TRUCK ENGINEERING Novi, MI, USA
• Developed and managed marketing plans, presentations, and business strategies
• Created the marketing budget and scheduled the production of all the marketing materials
• Designed and maintained content for the company website and corporate identity
• Organized and executed company representation at trade shows and developed press releases

Jun 2007 - Aug 2009

GRAPHIC DESIGNER - BRAVADA CONSUMER COMMUNICATIONS INC. Waterloo, ON
• Designed marketing material (POP, brochures, direct mail, web design, and corporate identity ads)
• Worked with various clients (Grand River Hospital, Broil King, Rona, Costco, Biorem, Home Depot and University of Waterloo), designing visual various concepts
• Contributed to in-house technical innovation and overall business strategy

Apr 2000 - Jun 2007

GRAPHIC DESIGNER/MARKETING COORDINATOR - COMARK Mississauga, ON
• Created marketing material for seasonal concept development; print, CRM, and digital
• Designed and implemented visual merchandising instructions for 90 stores across Canada on a bi-weekly basis
• Created the new corporate branding package (corporate identity, brochures, signage, and packaging)
• Managed and trained junior developers

education

Graphic Design Production, Mohawk College (1999-2001) Honours Graduate
Business/Marketing, Mohawk College (1981-1983) Graduate

additional interests

I enjoy furthering my passion for art, literature, and culture through travel; visiting museums, galleries, and attending theatrical events. As a true foodie, I love to cook new and unusual dishes along with some of my "all-time favourite" comfort foods. But the outdoors brings me the most pleasure, whether it’s enjoying the atmosphere of an outdoor cafe on a bustling city street corner or sitting on the dock at the lake – it’s all good.